A cost controlled DNA makes it possible to reach record EBIT.

You can’t control the market but you can control the costs. There is no finish line when you work
with cost control, we know that when you stop working hard with cost control you increase the risk
to get fat and lose the grip very fast. The way back is painful and needs really hard work. Its
important that all staff know and understand why we build the culture cornerstone around cost
control.

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